Welcome to Self Construct
Self-driven branding courses from the creative agency House of Who
Take Your Brand Up a Notch
The Step You've Been Missing
Have you ever sat down to make a website and not known where to start? Or tried to write a sales pitch but not known what to say? Or even tried to design your own logo with no luck?
The missing step is your brand.
With Self Construct, you discover your personal or professional brand identity so you know exactly what words, visuals, and decisions to make as you build or expand your business.
Self Construct is Step #1 for anyone who wants to create a website, ad, logo, newsletter, copywriting, sales pitch, social media strategy, new product offering, PR kit, business card or collateral, and so much more.
What you'll take away
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A polished elevator pitch with your defined brand essence, mission, vision, and value proposition.
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A clear definition of your audience, competitors, and what makes you stand out.
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An understanding of how to talk to your audience through messaging and visuals.
Why Choose Self Construct?
We're making "big agency" style branding accessible to everyone
Because you (yes, you!) have something valuable to offer to the world.
Brands are crucial tools that help individuals and organizations communicate their value to the world. But for individuals, coaches, consultants, artists, entrepreneurs, and small businesses, getting reliable brand help from experienced professionals can feel like a challenge—and be expensive. Self Construct is here to bridge the gap between personal branding and traditional, agency-style brand strategy.
Our self-paced course contains a wealth of information, videos, exercises, and valuable resources that will help individuals and small businesses benefit from what branding has to offer.
Plus!
Right now, we're offering a bonus private Facebook group to help you stay accountable and get your questions answered along the way! (3x/month Q&A for July, August and September!)
If you're branding a business that is not built around your face/name/self, take a gander at the left option - Self Construct 201: Branding for Business.
And if you're a consultant, personal brand, or artist: Self-Construct 101: Build Your Brand is for you.
What’s the difference between the 101: Build Your Brand track and the 201: Branding for Business track?
The business one is a little more technical, and has a few more exercises and examples. The personal one is a little lighter, and more streamlined. But other than that exercises are pretty similar, they’re just different pronouns.
Pick the one that is going to be more appropriate in terms of how you’re thinking about your business: is it going to be “I’m the brand, like Oprah”? Then pick the Personal Branding one.
Is it “The brand is NOT me, it’s a different entity”? Then pick the Business Branding one.
