The Truth About Branding Your Business

It takes focused time and effort

There's no doubt about it. Developing a brand for your business and sharing that brand with the world takes focused time and effort. There are a lot of decisions to make!

This can paralyze business owners for years, but with Self-Construct we make it simple. Follow along each week with the exercises and you will be able to uncover the brand that is a natural extension of your business. It's a mix of strategy, intuition and putting the pieces together in the right order that makes this process work!

Course curriculum

  • 1

    MODULE 1: The Truth About Branding Your Business

  • 2

    MODULE 2: Mission, Vision, and BHAG

    • + Getting Clear on Where You Want to Go

    • + Where Do Brands Begin?

    • + Taking A Deeper Look at Your Goals

    • + When Business is Personal

    • + So, What Do You Actually Want?

    • + Module 2 Exercises
  • 3

    MODULE 3: Value Proposition

    • + Figuring Out What's Valuable About You

    • + Turn Your Goals Into Gold

    • + What Do Your Customers Get?

    • + Tips for Finding the Right Value Prop

    • + Module 3 Exercises
  • 4

    MODULE 4: Your Customers

    • + Helping Your Customers Help You

    • + Discovering Your Audience

    • + Pain Points & Why They Matter

    • + Specific vs. General Audience — Which Is Better?

    • + Developing Customer Personas

    • + Module 4 Exercises

  • 5

    MODULE 5: Uniqueness

    • + You're Unique, Just Like the Rest of Us

    • + Carving Out Your Space

    • + Who Else Is Out There?

    • + Our #1Tip for Finding Your Uniqueness

    • + Module 5 Exercises

  • 6

    MODULE 6: Elevator Pitch

    • + Batter Up — It's Pitch Time

    • + Why Everyone Needs a Good Pitch

    • + When To Use Your Pitch

    • + Adapting Your Pitch

    • + Module 6 Exercises
  • 7

    MODULE 7: Brand Essence

    • + What It All Boils Down To

    • + Distilling Your Brand

    • + Practical Uses for Brand Essence

    • + Brand Essence FAQ

    • + Module 7 Exercises
  • 8

    MODULE 8: Messaging

    • + Say It Loud, Say It Proud

    • + Messaging 101

    • + The Essential Pieces of Brand Messaging

    • + Evaluating Your Own Brand Messages

    • + Module 8 Exercises
  • 9

    MODULE 9: Design

    • + Designing a Brand That Looks Like "You"

    • + Let's Get Visual

    • + Designing Without a Designer?

    • + Typography (aka Fonts)

    • + Design Bells & Whistles

    • + Our #1 Design Tip for New Brands

    • + Module 9 Exercises
  • 10

    MODULE 10: Activation

    • + Bringing It All to Life

    • + When To Press "Go"

    • + The Brand Activation Secret

    • + Final Thoughts

    • + Module 10 Exercises
  • 11

    Resources

    • Downloadable Resources

Join us!

Stay accountable with our Facebook group

To help you move through the branding process with ease, we're opening up a private Facebook group to help you stay on track. 

Three times a month for July, August and September, you'll have the chance to get your questions answered by our team of branding and content experts as you move along the course!

Once you sign up, you have access to the course materials for life.

We'd love to help you build your brand!

~ The House of Who Team