Self Construct 101: Build Your Brand
The self-guided personal branding program from House of Who
The Truth About Branding Yourself
You're Already Your Own Brand Expert
Which means YES, you absolutely can build your own brand. If you're looking for a full-impact, no-nonsense program that's going to lead you through a real, agency-style branding process, you're in the right place.
And, if you need an outside opinion to get you unstuck, we've got you covered. Self Construct members get access to our Facebook group where brand experts will answer your questions weekly.
Course curriculum
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1
MODULE 1: The Truth About Branding Yourself
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READ FIRST: How to Get the Most Out of Self Construct
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+ Welcome to Self-Construct
FREE PREVIEW -
+ Module 1 Video Summary: All You Need is You
FREE PREVIEW -
+ Module 1 Exercises: Passion & Imagination
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2
MODULE 2: Mission, Vision, and BHAG
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+ Getting Clear on Where You Want to Go
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+Module 2 Video Summary: Shoot for the Stars
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+ Module 2 Exercises: Writing Your Future
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3
MODULE 3: Value Proposition
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+ Figuring Out What's Valuable About You
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+Module 3 Video Summary: Hitting the Sweet Spot
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+ Module 3 Exercises: Solidify How You Communicate Your Value
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4
MODULE 4: Your Customers
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+ Helping Your Customers Help You
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+ Module 4 Video Summary: Who Needs You, Baby?
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+ Module 4 Exercises: Know Your Customers
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5
MODULE 5: Uniqueness
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+ You're Unique, Just Like the Rest of Us
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+ Module 5 Video Summary: Flaunt It!
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+ Words of Encouragement
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The Honeymoon, the Dip, and the Grand Success
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+ Module 5 Exercises: Understanding Your Competition
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6
MODULE 6: Elevator Pitch
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+ Batter Up — It's Pitch Time
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+ Module 6 Video Summary: Make Them Curious
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+ Module 6 Exercises: Hook, Line & Sinker
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7
MODULE 7: Brand Essence
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+ What It All Boils Down To
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+ Module 7 Video Summary: Simple, Resonant & True
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+ Module 7 Exercises: Testing Your Essence
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MODULE 8: Messaging
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+ Say It Loud, Say It Proud
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+ Module 8 Video Summary: Communication Station
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+ Module 8 Exercises: Working Your Core (Message, that is!)
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MODULE 9: Design
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+ Designing a Brand That Looks Like "You"
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+ Module 9 Video Summary: Logos, Colors, Look & Feel!
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+ Module 9 Exercises: Your Design Platform
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MODULE 10: Activation
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+ Bringing It All to Life
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+ Module 10 Video Summary: Launch It!
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+ Module 10 Exercises: Your Brand is Alive!
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+ Final Thoughts
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11
RESOURCES
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Self Construct Exercises
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Your Self Construct Brand Summary Deck
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Self Construct Brand Touchpoints List
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Self Construct Creative Brief Template
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Join us!
Stay accountable with our private Facebook group
To help you move through the branding process with ease, we're opening up a private Facebook group to help you stay on track and complete the course just in six weeks. (May and June 2020)
Three times a month for July, August and September, you'll have the chance to get your questions answered by our team of branding and content experts as you move along the course!
Once you sign up, you have access to the course materials for life.
We'd love to help you build your brand!
~ The House of Who Team
